Media Inquiries

Our Community Engagement team loves working with the media to share heartwarming stories of hardworking Northwest Indiana neighbors overcoming barriers to flourishing. If you’re a member of the media and would like to talk, please contact our Communications Manager, Claudia Pena, at or 219.863.3006.

May 2024 Brand Launch


MAY 20, 2024


Claudia Pena

Communications Manager 




VALPARAISO – CoAction Emerges as a Catalyst for Change in Overcoming Poverty in Northwest Indiana

Northwest Indiana Community Action (NWICA) takes a significant leap forward today by unveiling its rebrand as CoAction. The transformation marks a pivotal moment in the organization’s journey towards fostering inclusive and thriving communities throughout Northwest Indiana.

Guided by its new identity, CoAction envisions the people of Northwest Indiana flourishing regardless of income, ability, or age. This vision propels the organization toward its mission of ensuring that individuals experiencing financial hardships find opportunities, resources, and respect at every turn.

The rebranding effort includes a new tagline, “We Care About Everybody,” which encapsulates CoAction’s core values. These values include a commitment to keeping promises, believing in individuals’ positive intentions, and unwavering dedication to helping others succeed. The rebranding follows a strategic merger between NWICA and Housing Opportunities (HO), which aims to enhance their collective impact in addressing homelessness and overcoming poverty.

Jennifer Trowbridge, President/CEO of CoAction, expressed enthusiasm about the rebrand’s potential to amplify its mission. “By embracing the CoAction identity, we reaffirm our commitment to supporting individuals and families, ensuring access to safe housing, and fostering social and economic wellbeing. Together, we will create communities where everyone can thrive.” Jordan Stanfill, Chief Housing Officer, emphasizes the newfound synergy in addressing community needs. “CoAction represents a shared commitment to resolving and preventing homelessness on a larger scale. Through our combined efforts, we can make a profound difference in the lives of our neighbors.”

Since its inception in 1965, CoAction, formerly NWICA, has been at the forefront of advocating for those in need. As a designated Community Action Agency, Area Agency on Aging, Aging & Disability Resource Center (ADRC), and local WIC sponsor, the organization assists approximately 50,000 individuals annually.

In 2023, the organization made significant progress towards providing affordable housing and support services to those in need. They constructed 17 new affordable rental units and initiated the construction of an additional 36 affordable housing units, expected to be completed in 2024., They assisted 106 neighbors in need through their shelter programs, supported 104 individuals through the Resource Center, and engaged 156 individuals through their Street Outreach services. In total, they aided 1,083 individuals through various housing programs. Furthermore, they provide over 40,000 people with services, including utility assistance, rent assistance, in-home care, tax preparation, and WIC; the organization is proud of its impact and remains committed to continuing its efforts to support those in need.

As CoAction forges ahead with its renewed identity, it remains steadfast in its dedication to serving Northwest Indiana with compassion, integrity, and a deep sense of community. The transformation represents not just a new name but a renewed commitment to building a future where every individual has the opportunity to thrive.

For more information on CoAction and its services, please visit

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